Compare Massage Chairs in NZ
The difference? How they fit your life. How it feels in your body.
| Model | Price | Best For | Rollers | Airbags | Programs | S+L Track | Sonic Wave | Stretching Built-In | 4D Tech | Smart Brand | Heat Therapy | Smart App | Bluetooth | Zero Gravity | Space Needed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sensei Inspire Pro | $16,800 | *NEW* The Sonic Pioneer | 4D4R Tech | 58 | 73 | 1.35m | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Full room |
| Sensei Inspire | $12,800 | The Favourite Full-Body | 4D4R Tech | 68 | 45 | 1.38m | – | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Full room |
| Neo V3 | $8,300 | The Strong Comfort | 4 | 42 | 36 | 1.38m | – | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Full room |
| Prime Omni | $4,390 | The Smart Save | 4 | 24 | 24 | 1.38m | – | – | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Medium |
| High-Class | $2,800 | The Gentle One | 4 | 16 | 11 | 1.18m | – | – | – | – | ✓ | ✓ | ✓ | ✓ | Compact |
| Suki | $2,500 | The Mighty Mini | 6 | 8 | 6 | 1.18m | – | – | – | – | – | – | ✓ | ✓ | Compact |
In a saturated market full of promises, here's what matters for your health investment.
Why Aucklanders Chooses ITSU?
| Real Value | ITSU | Other Brands |
|---|---|---|
| Real Price | Directly saves $2-5k ✓ | Mall rent = higher price for you |
| Massage Experience | 4D4R customisation, 6-roller precision, sonic comfort ✓ | Standard 2-4 roller systems, more robotic pokes |
| Massage Variety | A massage type for every need (up to 73 auto programs) ✓ | Limited 10-20 programs |
| Expertise | Massage specialists only, ITSU's R&D team invested ✓ | Mixed brand 'bargain deals' = old tech, same factory overstock |
| Trying Before Buying | 45-min personal consultation ✓ | 10 min rush demos |
| When You Need Help | Response times & aftercare competitors can't match. ✓ | Long wait times. Once they sell, they vanish. |
| Investment Protection | 2 years warranty ✓ | Often 1 year, extras cost |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Massage Mechanism | ✓4D4R with rotation + variable speed | Standard 4D (4 directions only) | Real hands rotate and vary pressure - ours do too |
| Roller System | ✓6-roller option (Suki) / 4-roller precision | 2-4 rollers standard | More rollers = more range in massage coverage |
| Track Length | ✓1.38m S+L track | 1.0-1.2m typical | 30% more coverage from neck to hamstrings |
| Roller Extension | ✓13.5cm depth | 8-10cm standard | Reaches deeper muscle layers |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Body Scanning | ✓Smart 4D width + height + curve detection | Basic height scanning | Measures shoulder width, spine curve, muscle density |
| Customisation Points | ✓5-point detection and up to 22 body sensors for Inspire (head/shoulder/back/waist/leg) | 3-point typical | Precise massage for YOUR body shape |
| Pressure Adaptation | ✓Real-time muscle tension feedback | Pre-set pressure only | Adjusts automatically to tight spots |
| Width Adjustment | ✓Auto shoulder + manual override | Fixed width | Fits broad shoulders to petite frames |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Techniques | ✓7 core + combinations | 4-5 basic | Kneading, tapping, shiatsu, rolling, Swedish, Thai, combo and more |
| Program Count | ✓Up to 73 auto programs | 10-20 typical | A program for every need |
| Customisable Zones | ✓7 independent zones | 3-4 zones | Target specific areas precisely |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Sonic Therapy | ✓60-100Hz frequency (Inspire Pro Max exclusive) | ✗Not available | World's first - cellular level healing |
| Hand Reflexology | ✓Dedicated hand rollers | ✗Not available | Often overlooked but deeply therapeutic |
| Calf Massage | ✓Kneading + rolling mechanism | Airbag squeeze only | Real muscle work, not just compression |
| Knee Massage | ✓Rotating knee therapy | ✗Not available | Critical for circulation |
| Foot Reflexology | ✓3 roller modes + heat | Basic vibration | Targets reflex points precisely |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Heat Therapy | ✓Dual zone (high/low) adjustable | Single zone typical | Customise warmth where needed |
| Zero Gravity | ✓3 positions + memory | 1-2 positions | Find YOUR perfect angle |
| Airbag System | ✓Up to 68 airbags strategic placement | 20-40 typical | Full body compression therapy |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| AI Integration | ✓Smart Watch health sync + app control | Basic remote or screen navigation only | Track wellness progress |
| Features | ITSU | Other Brands | Why You'll Feel The Difference |
|---|---|---|---|
| Warranty | ✓2 years comprehensive | 1 year limited | Peace of mind included. We pick up the phone |
| Service Response | ✓Same week, local team | 2-3 weeks typical | Minimal downtime |
| Technicians | ✓In-house trained | Third party | Expertise you can trust |
Want the technical details?
We encourage you to try everyone (OSIM, iRelax, Ogawa, iRest, try them all!).
The difference becomes clear.
|
Sensei Inspire Pro
*NEW* The Sonic Pioneer Deep Rejuvenating
|
Sensei Inspire
The No.1 All-Rounder (Without Sonic)
|
Neo V3
The Strong Knee Comfort
|
Prime Omni
The Smart-Saving Luxury
|
High-Class
The Gentle Sensitive One
|
Suki
The Small Yet Powerful
|
|---|---|---|---|---|---|
|
$$$$$
You're not just looking for a massage. You want transformation.
This is the world's first sonic frequency massage chair - combining 4D physical relief with cellular healing. It's massage therapy reinvented. |
$$$$$
Our most popular chair for good reason. Customers consistently say "THIS is what a massage should feel like."
Comfort beyond expectations. The 4D4R technology creates genuine hand-like pressure that adapts to your body's needs. |
$$$$
Save $3,000 without sacrificing full-body comfort.
Particularly loved for its exceptional foot and knee massage capabilities. |
$$$
Don't let the size fool you. Our newest XD Pro technology delivers deep massage in a medium footprint.
The 1.38m track means full coverage despite compact design. |
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Gentle doesn't mean ineffective.
This sofa-style chair delivers therapeutic benefits without overwhelming sensitive bodies. |
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Our 6-roller system in a compact chair. Particularly effective for neck and back relief.
Small footprint, mighty results. |
| Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
|---|---|---|---|---|---|
|
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Deep tissue work while 60-100Hz frequencies promote nervous system regulation. Choose between Detox, Relaxation, or Mind Care modes.
|
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From deep knot release to whisper-soft relaxation. Comfort beyond. Hand rollers, foot rollers, and 13.5cm extension reach places others miss.
|
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Strong where you need it (feet/knees), pressure where you want it (back/shoulders).
|
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Surprisingly thorough for its size. Extra padding makes it elderly-friendly.
|
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Like a skilled therapist who knows exactly how much pressure you can handle - gently.
|
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Focused, powerful relief exactly where needed. Strong kneading for long days at work.
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| Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
|---|---|---|---|---|---|
|
$$$$$
You want cutting-edge wellness technology
|
$$$$$
You want the complete real-hand-like massage experience
|
$$$$
You have specific lower body needs
|
$$$
Space is precious but comfort isn't negotiable
|
$$
Regular chairs feel too intense
|
$$
You have specific neck/back/shoulder issues
|
| Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
|---|---|---|---|---|---|
|
$$$$$
Sonic healing + Thai Sonic Massage program (Only sonic massage chair in NZ)
|
$$$$$
Hand reflexology + calf kneading (not just airbags)
|
$$$$
Rotatable knee massage + 3 foot reflexology modes
|
$$$
Full stretch and smart AI wellness features in compact size (foot rollers included)
|
$$
Fully adjustable intensity
|
$$
6 rollers in compact design
|
| Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
|---|---|---|---|---|---|
|
$$$$$
Health-conscious professionals, chronic pain customers seeking complete solutions
|
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Families wanting one chair for everyone
|
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Value-conscious buyers with knee/foot focus
|
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Townhouse and apartment dwellers, seniors
|
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Elderly users, novice to massage pressure
|
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Office workers, targeted relief seekers, loves a strong massage
|
| Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
|---|---|---|---|---|---|
|
$$$$$
Full room (2m x 1.5m)
|
$$$$$
Full room (2m x 1.5m)
|
$$$$
Full room (2m x 1.5m)
|
$$$
Medium (1.5m x 1m)
|
$$
Small space (1.2m x 0.8m)
|
$$
Small space (1.2m x 0.8m)
|
Match Your Needs To Your Chair.
Understanding Massage Technology (Without the Fluff)
Engineered for results.
-
What it means:
Rollers move in 4 dimensions - up/down, left/right, in/out, plus variable speedWhy it matters:
Creates lifelike massage movements that adapt to your body's contoursITSU advantage:
Not your standard 4D. ITSU’S 4D4R adds rotation for true hand-like motion while width scanning ensures perfect fit. Our ‘4D’ technology doesn't just move in four directions - it thinks in four dimensions. -
What it means:
Track length following your spine (S-shape) plus leg line (L-shape)Why it matters:
Longer track = more coverage. Many chairs stop at lower back.ITSU advantage:
Industry-leading full 1.38m means coverage from neck to hamstrings - 30% more than standard -
What it means:
Sound frequencies that promote cellular healingThink:
Sound bowl healing, like meditation frequencies for your muscles. Activating your 12 meridians.ITSU exclusive:
First in NZ (Sensei Inspire Pro Max only) -
What it means:
How far rollers extend from track for real-hand-like massageWhy it matters:
Deeper = reaches stubborn knotsITSU advantage:
13.5cm is 30% deeper than standard
STEP 1: COMPARE
We encourage comparison shopping.
Most who try OSIM, iRelax, iRest
come back to ITSU.
Next: Book your visit
STEP 2: FEEL
Visit ITSU Highland Park showroom.
Average visit: 45 minutes.
Personal consultation.
No crowds. No rush.
"Why didn't I do this sooner?"
STEP 3: ENJOY
Your timeline. Warm welcome.
Never get stuck with the wrong chair.
Free Auckland Delivery.
Sleep returns. Pain Reduced.
GEM 12-month interest-free available. Ask us for details.
FAQs
-
ITSU leads NZ with longest tracks (1.38m), deepest roller penetration (13.5cm), and exclusive sonic technology.
Why ITSU dominates the NZ market:
Superior technology: 4D4R with rotation vs standard 4D movement
Better coverage: 1.35m-1.38m tracks vs competitors' 1.0-1.2m (30% more)
Direct pricing: Save $2,000-$5,000 vs mall-based and third-party retailers
Local expertise: Auckland showroom with massage chair specialists
Proven results: 900+ customers, 154 Google reviews, 4.9/5 star ratings
Honest comparison with other brands:
Premium mall brands: Less features, $3,000+ more expensive
Budget options: Shorter tracks, robotic touch, basic 2-4 roller systems, limited programs
Online-only brands: No local support, difficult servicing, lower quality
-
Most New Zealand living rooms accommodate our full-size models easily. Measure 200cm length × 90cm width to be safe.
Detailed space requirements:
Full-size models (Inspire Pro, Inspire, Neo V3):
Upright: 155cm L × 85cm W × 133cm H
Reclined: 195cm L × 85cm W × 95cm H
Wall clearance: 25cm minimum
Room recommendation: 220cm × 110cm for comfort
Compact models (Prime Omni):
Upright: 140.5cm L × 75cm W × 118cm H
Reclined: 160cm L × 75cm W × 91.5cm H
Wall clearance: 25cm minimum
Perfect for: Medium rooms, Auckland apartments
Space-saving models (High-Class, Suki):
Footprint: Functions as regular furniture
Track length: 118cm (High-Class), compact (Suki)
Wall clearance: None required (High-Class)
New Zealand home considerations:
House: Any model fits comfortably
Apartment living: Prime Omni, High-Class, Suki ideal
Townhouse: Consider space for full recline
-
Most New Zealand living rooms accommodate our full-size models easily. Measure 200cm length × 90cm width to be safe.
Detailed space requirements:
Full-size models (Inspire Pro, Inspire, Neo V3):
Upright: 155cm L × 85cm W × 133cm H
Reclined: 195cm L × 85cm W × 95cm H• Wall clearance: 25cm minimum
Room recommendation: 220cm × 110cm for comfort
Compact models (Prime Omni):
Upright: 140.5cm L × 75cm W × 118cm H
Reclined: 160cm L × 75cm W × 91.5cm H
Wall clearance: 25cm minimum
Perfect for: Medium rooms, Auckland apartments
Space-saving models (High-Class, Suki):
Footprint: Functions as regular furniture
Track length: 118cm (High-Class), compact (Suki)
Wall clearance: None required (High-Class)
New Zealand home considerations:
House: Any model fits comfortably
Apartment living: Prime Omni, High-Class, Suki ideal
Townhouse: Consider space for full recline
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Yes - comprehensive 45-minute no-pressure consultation with massage chair specialists at our Auckland showroom. Try every model, bring family, no pressure environment.
We encourage comparison shopping. The difference is in the feeling. Most who try OSIM, iRelax, iRest come back for ITSU’s massage touch.
Auckland showroom experience:
Location: Easily accessible Auckland showroom with free parking
Duration: 45-minute personal consultations (not rushed 10-minute demos)
Try everything: All models available for extended testing
Family welcome: Bring elderly parents, spouses, anyone who'll use the chair
Expert guidance: Massage chair specialists, not general furniture sales
What makes our trials different:
Extended time: Really understand each chair's feel and capabilities
Side-by-side comparison: Feel technology differences immediately
Personalised settings: Adjust each chair for your body and preferences
No pressure approach: Education and honest recommendations only
Take notes: We encourage comparison shopping and decision time
Booking your trial:
Advance booking recommended: Popular times fill 2 weeks ahead
Weekend availability: Saturday and Sunday appointments available
Evening options: After-work consultations possible — message/call us!
Group bookings: Family decision sessions welcomed
Why trials matter: Massage preference is highly personal - what feels amazing to one person might not suit another.
This guide gives you knowledge. Your body needs the experience.
Bring your questions. Leave with clarity.
Ready To Experience The Difference?
Hours
Monday–Friday
10:30am–4:00pm
Saturday | 10:30am–5:00pm
Sunday | 1:00pm–5:00pm
Phone
09 532 9777 027 389 8998
Email
hello@itsunz.com
ITSU Highland Park Showroom
Shop 18, 29 Aviemore Dr, Highland Park
Auckland 2010, New Zealand