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The Smart Save
Your Massage Solution That Doesn’t Compromise
Look, most people want luxury massage features but don't have $8-15K to spend. Prime Omni solves this problem.
This isn't a budget chair with budget results. This is luxury engineering at accessible pricing with up to 24 massage programs—everything that makes a massage chair worth owning—without the luxury markup. New Zealand's best massage chair under $5000 for comprehensive wellness.
Essential Wellness You'll Think — "This is the optimal deal I need"
XD Pro Massage Technology
Experience the Same Advanced Precision as Chairs Costing Twice as Much—4 Stereoscopic Silicone Massage Rollers with Auto Warm-Up Program That Prepares Your Body for Optimal Results
X-Long 1.38m S+L Track + Foot Rollers
Get Complete Acupressure Foot Massage + Full 1.38-meter Coverage That Others Charge Premium For (complete massage from neck to calves to feet, not the shortened tracks in cheaper alternatives)
Smart AI Wellness Integration
Receive Health Data Sync, Auto Program Recommendations, and 24 Targeted Massage Programs That Adapt to Your Body—Features Usually Reserved for $10K+ Chairs
1 Year Warranty




Prime Omni | Massage Chair | Luxe Savings
The Smart Save
Your Massage Solution That Doesn’t Compromise
Look, most people want luxury massage features but don't have $8-15K to spend. Prime Omni solves this problem.
This isn't a budget chair with budget results. This is luxury engineering at accessible pricing with up to 24 massage programs—everything that makes a massage chair worth owning—without the luxury markup. New Zealand's best massage chair under $5000 for comprehensive wellness.
Essential Wellness You'll Think — "This is the optimal deal I need"
XD Pro Massage Technology
Experience the Same Advanced Precision as Chairs Costing Twice as Much—4 Stereoscopic Silicone Massage Rollers with Auto Warm-Up Program That Prepares Your Body for Optimal Results
X-Long 1.38m S+L Track + Foot Rollers
Get Complete Acupressure Foot Massage + Full 1.38-meter Coverage That Others Charge Premium For (complete massage from neck to calves to feet, not the shortened tracks in cheaper alternatives)
Smart AI Wellness Integration
Receive Health Data Sync, Auto Program Recommendations, and 24 Targeted Massage Programs That Adapt to Your Body—Features Usually Reserved for $10K+ Chairs
1 Year Warranty




Massage Features at a Price That Makes Sense
Want a massage chair without over-investing?
This affordable premium option delivers everything that matters for daily wellness.
Features that elevate, complete satisfaction.
Here's the truth: most massage chairs under premium pricing either feel robotic or overpriced. The ITSU Prime Omni breaks this pattern by delivering genuine features without the luxury markup. We took everything that makes our higher-end models exceptional—the 1.38m track, advanced massage technology, foot rollers, smart AI integration—and engineered it into a chair that doesn't require a luxury investment. You're not getting a "budget version." You're getting strategic value engineering that puts the features that actually matter within reach for those who want effective wellness technology in a medium-sized massage chair. A compact massage chair New Zealand families trust, it delivers premium features without requiring luxury budgets.
Let's be honest about what you actually need in a massage chair: effective massage technology, full-body coverage, customisable programs, and smart features that make it convenient to use daily. The Prime Omni delivers all of this with XD Pro stereoscopic silicone rollers (more comfortable than metal mechanisms), automatic warm-up programs that prepare your muscles properly, and 24 targeted massage programs including our signature Energy, Unwind, Yoga, and Immune protocols. Our customers love its full-body stretch ability. You get everything that makes massage therapy effective without paying for unnecessary markup or ineffective bells and whistles.
Consider the math: Regular massage therapy costs $80-120 per session. That's $4,000+ annually for weekly sessions with inconsistent availability and recurring expense. Prime Omni delivers professional massage benefits daily, eliminates scheduling hassles, and pays for itself within the first year while serving your entire family.
The 1.38m S+L track provides complete coverage that cheaper chairs can't match. The XD Pro technology delivers comfort that budget options struggle with. The smart AI integration with health data sync gives you personalisation that most chairs at this level skip entirely. You're not compromising on the features that determine whether you'll actually use your massage chair daily—you're just being smart about not overpaying for lukewarm results.
• No sonic therapy (you want proven massage, not experimental features like Sensei Inspire Pro Max)
• No hand reflexology found in Inspire models (nice-to-have, but not essential for your daily wellness)
• Fewer programs than Sensei Inspire (24 vs 45 - but Prime Omni gives you everything essential)
• Foot rollers are enough, no specialised lower body massage needed (weak knees aren't your main concern like Neo V3 targets)
• Different massage touch - Inspire models deliver the most hand-like precision, Prime Omni focuses on effective therapeutic comfort
• No extensive roller ejection system like premium models - 4 rollers handle your wellness needs perfectly
XD Pro Massage Technology | Advanced stereoscopic silicone rollers deliver premium comfort and precision—technology typically found in chairs costing $8K+. | Ultra-Long 1.38m S+L Track | Complete body coverage from neck to calves—the same track length as our premium models, not the shortened versions in budget alternatives. |
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Full Stretch Mechanism | Complete body stretching functionality that enhances flexibility and releases tension—a premium feature typically found only in higher-end models. | Foot Rollers Included | This massage chair with foot rollers for targeted reflexology and full-body stretch addresses pressure points that most chairs at this level overlook. |
24 Professional Programs | Comprehensive therapeutic library including 4 Signature Programs plus targeted wellness options that adapt to your needs. | 24 Double-Layered Airbags | Multi-layer air compression system for full-body massage—more coverage than competitors offer at this price point. |
3 Zero Gravity Positions | NASA-inspired weightless positioning for enhanced circulation and therapeutic benefit. | 3 Swing Modes | Specialised movement patterns for better sleep quality and deep relaxation. |
Dual-Level Heat Massage | Adjustable high/low heat options for your back, auto heat therapy for enhanced muscle preparation and circulation. | Medium Footprint Design | Fits most homes comfortably while maintaining full massage capabilities—25cm wall clearance required. |
ITSU Smart Band + App Control | Complete customisation via ITSU WORLD app with real-time adjustments and program scheduling. | Built-in Bluetooth | Integrated audio system for immersive relaxation during massage sessions. |

Comfort Massage at Valued Pricing
Finally — luxury massage features without the luxury price tag. Get everything that matters for a sensational massage without overpaying
The Smart Save

Upgraded XD PRO Massage Technology
Advanced stereoscopic silicone rollers deliver premium comfort and precision that outperforms traditional massage chair mechanisms.
4 Stereoscopic Silicone Rollers — enhanced comfort technology that feels genuinely therapeutic
3 Massage Width Options — customisable coverage adapts to different body types and preferences
Professional-Grade Results — therapeutic effectiveness that delivers real wellness benefits
Ultra-Long 1.38m Track — complete coverage from neck to calves for comprehensive massage therapy

More Precision. More Depth. More Power.
Experience breakthrough massage innovation that delivers therapeutic results with enhanced comfort and control.
24 Strategic Airbags — comprehensive compression therapy system for full-body therapeutic massage
Full Stretch Mechanism — complete body stretching functionality enhances flexibility and releases tension
XD Pro Technology — stereoscopic precision that targets muscle tension with human-like accuracy
Adjustable Intensity Control — 6 levels of customisation ensure perfect pressure for your comfort needs

Warm-Up Therapy for Restful Sleep
Intelligent preparation and sleep-enhancing features that optimise your body for relaxation and recovery.
Auto Warm-Up Program — muscle preparation technology that optimises every massage session
3 Zero Gravity Positions — NASA-inspired positioning for optimal circulation and therapeutic benefit
Dual-Level Heat Therapy — adjustable warming enhances muscle relaxation and circulation
Evening Wellness Programs — targeted protocols that prepare your body for restorative sleep

Ergonomic Design for Utmost Comfort
Thoughtfully engineered for daily use with premium materials and smart space optimisation.
Dedicated Foot Rollers — targeted reflexology massage addressing pressure points for complete wellness
Medium Footprint Design — fits your current living situation without requiring dedicated massage space
Premium App Control — complete customisation via ITSU WORLD app with health data integration
3 Swing Modes — specialised movement patterns designed for better sleep quality and stress relief
Prime Omni | NZ's Best Value Premium Massage Chair
Customer Reviews
"This Itsu Prime Omni is a game-changer! The neck and shoulder massage is incredible, and the spa function is super relaxing. What I love most is the convenience of controlling it with my phone. It's so easy to customize the massage to my exact preferences."
"We visited the ITSU NZ showroom at Highland Park to test drive the Omni massage chair. Doris was very helpful explaining operation and health benefits. Ordered one at Chinese New Year special price $3800! Good value for Auckland families."
"The ITSU Massage Chair has truly become a haven of relaxation in my Auckland daily routine. Chair's soothing massage capabilities are incredibly rejuvenating. If you're in search of holistic relaxation experience, this chair is undoubtedly a top contender."
What happens without daily wellness?
Back pain worsens, stress accumulates, sleep quality declines, productivity drops.
The cost of NOT investing in consistent wellness far exceeds your go-to relief at home.

Professional-Massage Relief
Experience genuine therapeutic benefits with premium massage chair at valued pricing

Stress-Free Daily Wellness
Coming home stressed, press one button, and 20 minutes later feel completely renewed. Every single day. A reward you’ve earned

Long-term Health Investment
Enjoy lasting wellness benefits that justify the investment over time
Product Specifications
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+ 140cm L x 75cm W x 118cm H (Upright)
+ 160cm L x 75cm W x 91.5cm H (Reclined)
+ 68KG
+ Maximum User Weight: Approx. 120kg
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XD Pro Massage Technology:
+ Advanced stereoscopic silicone massage rollers for enhanced comfort
+ 4 precision massage rollers with human-like pressure distribution
+ Air compression massage (24 single and double-layered airbags with 5 air valves)
+ Automatic warm-up program with soft rolling massage and adjustable heat
Track System:
+ Ultra-long 1.38m SL-Track covering neck, shoulders, hands, back, waist, hips, buttocks, thighs, calves and soles
+ 3 adjustable massage width settings for personalised coverage
Positioning & Comfort:
+ 3 adjustable Zero-G positions for optimal circulation and pressure relief
+ 3 rhythmic swing modes for enhanced sleep quality and relaxation
+ Weightless experience for comfortable extended massage sessions
Massage Programs:
+ Signature Programs: Energise, Unwind, Yoga, Immune
+ 22 auto-massage programs with therapeutic focus
+ 4 manual massage programs with 6 adjustable intensity levels
+ 6 air compression massage combinations with 6 intensity levels
+ Foot massage programs with 3 adjustable intensity levels
Smart Wellness Features:
+ ITSU Smart Band + Flagfit 2.0 health data synchronisation
+ Sleep monitoring, heart rate detection, and step count tracking
+ AI-powered program recommendations based on health metrics
+ ITSU WORLD app control (iOS & Android compatible)
+ Built-in Bluetooth speakers for immersive audio experience
Additional Features:
+ Dual-level heat therapy (adjustable high/low for back area)
+ Medium footprint design: 25cm wall clearance required
+ 4 language options: English, Chinese, Japanese, Malay
+ Timer settings: 10, 15, 20, 25, or 30 minutes (program dependent)
+ Commercial-grade construction for daily family use
1 Year Warranty
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+ Power Supply: 220-240V, 50/60Hz
+ Power Consumption: 75W
Why Families Choose ITSU
Compare Massage Chairs in NZ →
Sensei Inspire Pro
*NEW* The Sonic Pioneer Deep Rejuvenating
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Sensei Inspire
The No.1 All-Rounder (Without Sonic)
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Neo V3
The Strong Knee Comfort
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Prime Omni
The Smart-Saving Luxury
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High-Class
The Gentle Sensitive One
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Suki
The Small Yet Powerful
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You're not just looking for a massage. You want transformation.
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Our most popular chair for good reason. Customers consistently say "THIS is what a massage should feel like."
Comfort beyond expectations. The 4D4R technology creates genuine hand-like pressure that adapts to your body's needs. |
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Save $3,000 without sacrificing full-body comfort.
Particularly loved for its exceptional foot and knee massage capabilities. |
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Don't let the size fool you. Our newest XD Pro technology delivers deep massage in a medium footprint.
The 1.38m track means full coverage despite compact design. |
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Gentle doesn't mean ineffective.
This sofa-style chair delivers therapeutic benefits without overwhelming sensitive bodies. |
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Our 6-roller system in a compact chair. Particularly effective for neck and back relief.
Small footprint, mighty results. |
Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
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Deep tissue work while 60-100Hz frequencies promote nervous system regulation. Choose between Detox, Relaxation, or Mind Care modes.
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From deep knot release to whisper-soft relaxation. Comfort beyond. Hand rollers, foot rollers, and 13.5cm extension reach places others miss.
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Strong where you need it (feet/knees), pressure where you want it (back/shoulders).
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Surprisingly thorough for its size. Extra padding makes it elderly-friendly.
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Like a skilled therapist who knows exactly how much pressure you can handle - gently.
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Focused, powerful relief exactly where needed. Strong kneading for long days at work.
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Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
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You want cutting-edge wellness technology
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You want the complete real-hand-like massage experience
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You have specific lower body needs
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Space is precious but comfort isn't negotiable
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Regular chairs feel too intense
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You have specific neck/back/shoulder issues
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Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
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$$$$$
Sonic healing + Thai Sonic Massage program (Only sonic massage chair in NZ)
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Hand reflexology + calf kneading (not just airbags)
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Rotatable knee massage + 3 foot reflexology modes
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Full stretch and smart AI wellness features in compact size (foot rollers included)
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Fully adjustable intensity
|
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6 rollers in compact design
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Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
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$$$$$
Health-conscious professionals, chronic pain customers seeking complete solutions
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$$$$$
Families wanting one chair for everyone
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Value-conscious buyers with knee/foot focus
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Townhouse and apartment dwellers, seniors
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Elderly users, novice to massage pressure
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Office workers, targeted relief seekers, loves a strong massage
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Sensei Inspire Pro | Sensei Inspire | Neo V3 | Prime Omni | High-Class | Suki |
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$$$$$
Full room (2m x 1.5m)
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Full room (2m x 1.5m)
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Full room (2m x 1.5m)
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Medium (1.5m x 1m)
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Small space (1.2m x 0.8m)
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Small space (1.2m x 0.8m)
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Ready to experience Prime Omni?
Visit our Auckland massage chair showroom for hands-on demonstrations and expert consultation.