Our Philosophy

NZ’s Trusted Massage Chair Specialist

Powering a human-touch comparable to the real hands of a massage Sensei.

ITSU Global Flagships
Australia | Hong Kong | Malaysia | Indonesia

Focusing on You

Crafted by us. Personalised by you.

ITSU designs massage chairs around one question: what does your body actually need today?

The answer changes — with your day, your age, your stress, your sleep. Our chairs change with it.

  • 5D Sonic Healing — frequencies that reach fascia and connective tissue layers physical rollers can't access. Available exclusively in NZ through ITSU.

  • ROVO Dual Leg Technology — patented independent dual-leg movement. No other chair in New Zealand offers this.

  • 4D4R Quattro Precision — four rollers across four axes. 13.5cm depth. 0.5-second transitions. The closest thing to trained hands.

  • 1.35–1.38m S+L Tracks — 30% longer coverage than industry standard. Neck to tailbone, nothing missed.

  • Smart Band AI Integration — your daily health data informs tonight's massage program. The chair learns what you need before you sit down.

From $2,980 to $18,800. Seven chairs. One team. One showroom where you can feel every one of them before you decide.

Why ITSU Delivers The Best Massage Chair Experience

ITSU Technical Comparison
Core Technology +
Features ITSU Other Brands Why You'll Feel The Difference
Exclusive Sonicwaves ✓Proprietary sonic wave therapy system Not available / basic vibration only Deep rhythmic stimulation supporting recovery + nervous system relaxation
Track Length ✓1.38m S+L Track 1.0–1.2m standard More coverage from neck to hamstrings
Roller System ✓4D / 5D Sonic systems + 13.5cm protrusion Basic 4 rollers More human-like adaptive pressure, targeting fascia layers
ROVO Dual Leg ✓Independent dual leg control Single-zone compression Deeper stretching, better circulation + recovery
Body Intelligence +
Features ITSU Other Brands Why You'll Feel The Difference
Customisation Points ✓Up to 22 body sensor points Basic 3-5 points typical Precise massage for YOUR body shape
Pressure Adaptation ✓Real-time muscle tension feedback Pre-set pressure only Adjusts automatically to tight spots
Width Adjustment ✓Auto shoulder + manual override Fixed width Fits broad shoulders to petite frames
Specialised Massage Features +
Features ITSU Other Brands Why You'll Feel The Difference
Sonic Technology ✓60–100Hz frequency (Sensei Inspire Pro Max, Sensei Inspire Pro, Wavezen) ✗ Not available Fascia layers targeted via cellular level healing
Hand Reflexology ✓Dedicated hand rollers ✗ Not available Often overlooked but deeply therapeutic
Calf Massage ✓Kneading + rolling system Airbag squeeze only Real muscle work, not just compression
Knee Massage ✓Rotating knee therapy ✗ Not available Critical for circulation
Foot Reflexology ✓Multi-roller modes + heat Basic vibration Targets reflex points precisely
Comfort Features +
Features ITSU Other Brands Why You'll Feel The Difference
Heat Therapy ✓Dual zone (high/low) adjustable Single zone typical Customise warmth where needed
Zero Gravity ✓3 positions + memory 1-2 positions Find YOUR perfect angle
Airbag System ✓Up to 68 airbags strategic placement 20–40 typical Full body compression therapy
Service & Value +
Features ITSU Other Brands Why You'll Feel The Difference
Service Response ✓Same week, local team 2–3 week delays Minimal downtime
Warranty ✓2 years comprehensive 1 year limited Peace of mind included. We pick up the phone.
Technicians ✓In-house Third party contractors Accountable service

We Keep It Simple

One principle: Delivering an Authentic Sensei Experience.

More than 20 years in the reflexology industry. Traditional techniques and practices refined by massage therapists across generations — now powered by precision engineering, AI analysis, and sonic frequency healing.

A strong yet delicate touch from head to toe. In your home. On your schedule. Without booking. Without waiting.

Feel it to believe it.

追溯至百年的传统按摩手艺，ITSU融合了高科技于大师技术及超过20年的行业经验。从独特的5D音波治疗到ROVO双腿独立技术，ITSU按摩椅精准模拟专业按摩师的手感，为每一位用户带来深层放松与恢复。在家就能享受顶级按摩体验——无需预约，无需等待。令你身心舒缓，并且年年益寿。

Massage Therapy Benefits.

The benefits of using a massage chair, relief back and neck pain, re-energise, boost immune system and improve sleep quality.

Leading Health Player

Embodying the true art of tradition, the word "ITSU" is derived from the Japanese phrase "御手" (meaning "the royal touch"). Recreating hand-massage techniques that can be personalised for every individual, ITSU ensures each massage is both precise and meaningful. Powered by more than 20 years of reflexology expertise — now fused with sonic frequency engineering, AI body intelligence, and patented technology exclusive to New Zealand. The result is a massage that knows your body before you sit down.

A woman with glasses sitting in a futuristic massage chair with a black and copper design, against a space-themed background.

Exclusive Features:

  • Frequencies from 60–100Hz travel through your body's 70% water content — reaching fascia and connective tissue layers that physical rollers can't access. Available exclusively in NZ through ITSU.

    5D音波治疗技术 — 独家新西兰首创

  • Patented independent dual-leg movement across five modes — cycling, climbing, striding, stretching, and sync. No other massage chair in New Zealand offers this.

    ROVO双腿独立技术 — 新西兰独家专利

  • Four rollers across four axes of movement. 13.5cm roller ejection — the deepest in NZ. 0.5-second GearShift transitions between 12 intensity levels. The system that creates genuinely hand-like pressure.

    4D4R四轴精准按摩 — 13.5厘米深度

  • 30% longer than industry standard. Every vertebra from neck to tailbone — no dead zones, no missed tension points. The longest tracks available in any NZ massage chair at each price point.

    超长S+L导轨 — 全脊椎覆盖

  • Hand rollers in the armrests target specific acupoints along the palm and fingers — meridian channels that carry tension from daily keyboard and device use.

    独特手部穴位按摩

  • Dynamic leg extension and stretching programs decompress the lower body, improve circulation, and restore mobility to hips, knees, and ankles.

    創新小腿滾轮揉刮

Browse by Category

Start YOUR

wellness now.

Shop Collection
Shop Massage Chairs
Sensei Inspire Pro | Massage Chair | 5D Sonic for Deep Relief
Sensei Inspire Pro | Massage Chair | 5D Sonic for Deep Relief
$16,880.00 $26,880.00

[ANNIVERSARY % — TRADE-IN OLD MASSAGE CHAIR FOR EXTRA $$ OFF]* $15800

The Sonic Pioneer
Your Deepest Massage. Sonic Healing Works Deeper Than Touch.

This chair reaches everything. Beyond muscles, targeting fascia and cellular layers.

Sensei Inspire Pro uses sonic frequencies to penetrate your body’s 70% water content—reaching layers of tension that physical massage can’t touch. 

You’ll feel the 5D precision expected from ITSU… plus a depth that surprises you. Customers upgrading from premium massage chairs say: 

Sonic Waves You’ll Think — “I can feel it working deeper than anything I’ve ever experienced.”

✓ 5D Sonic Gearbox Movement

New innovative 5D Somatosensory Sonic Movement with our proven massage precision traditional massage chairs can’t reach.

✓ 1.38m S+L Track Enhanced With Sonic Integration

New Zealand's only sonic track delivers soft-touch, high-elasticity massage PLUS revolutionary frequencies. Full spine coverage supercharged.

✓ Professional Sonic Foot Massage

Dedicated sonic foot function with responsive rollers creates circulation boost so powerful you’ll feel it for hours.

And that's just the beginning of what makes this revolutionary...

2 Year Warranty
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Wavezen | Massage Chair | 4D Sonic + 170° Spinal Stretching
Wavezen | Massage Chair | 4D Sonic + 170° Spinal Stretching
$8,800.00 $13,800.00

The Wave Elixir
New Zealand's Deepest Recline + 4D Sonicwave Healing

The Wavezen is the only massage chair in New Zealand with a 170° flat recline combining 4D Sonicwave Healing — drifting to near-horizontal while therapeutic wave frequencies move through every layer of tension you carry.

Full-Body 170° Stretch You'll Think — “Every vertebra just... released.”

✓ 170° Flat Recline — NZ's Deepest

The flexible track extends further than any competitor in this price range — reclines to near-horizontal, releasing spinal and lumbar pressure the way a first-class cabin does. Total decompression. Complete stretch.

✓ 4D Sonicwave Healing

Four massage rollers infused with sonic frequencies — two delivering precision 4D Sensei massage, two transmitting Sonicwave therapy from 60Hz to 100Hz. Deeper than kneading. Gentler than pressure. 68 programs that adapt to what your body needs.

✓ 1.35m Flex Track + 3 Zero-G Modes

Full coverage from neck to hips across a flexible 1.35m track. Three Zero-G positions simulate the posture of astronauts in microgravity — decompressing the spine, offloading the heart, letting the body finally breathe.

2 Year Warranty
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Prime Omni | Massage Chair | Luxe Savings
Prime Omni | Massage Chair | Luxe Savings
$3,980.00 $7,900.00

The Smart Save
Your Massage Solution That Doesn’t Compromise

You want luxury massage features but smart ones don't overpay for mall markups.

Prime Omni solves this—taking everything that makes our premium models exceptional and putting it within reach without the luxury markup.

This isn't a budget chair with budget results. This is intentional engineering—delivering New Zealand's best massage chair under $5000 for comprehensive wellness.

Essential Wellness You'll Think — "This is the optimal deal I need"

✓ XD Pro Massage Technology

Enjoy the same advanced precision as chairs costing twice as much—4 stereoscopic silicone massage rollers with auto warm-up program that prepares your body for optimal results.

✓ X-Long 1.38m S+L Track + Foot Rollers

Complete 1.38m coverage (no shortened tracks missing crucial areas) —the same track length as our premium models plus targeted acupressure foot massage.

✓ Smart AI Wellness Integration

Personalised for you. Health data sync, auto program recommendations, and 26 targeted massage programs that adapt to your body — features usually reserved for $10K+ chairs.

Here's what makes Prime Omni different from budget alternatives that cut corners on what matters most...

1 Year Warranty
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Sensei Inspire Pro Max | Massage Chair | 5D Sonic + Dual Leg
Sensei Inspire Pro Max | Massage Chair | 5D Sonic + Dual Leg
$17,880.00 $29,880.00

[ANNIVERSARY % — TRADE-IN OLD MASSAGE CHAIR FOR EXTRA $$ OFF]* $16800

The ROVO Sonic
New Zealand's Only Sonic + Dual Leg Massage Chair.

You've been searching for relief that truly lasts — you've found it.

New Zealand's only massage chair with 5D Sonic healing and patented ROVO Dual Leg Design — built for recovery that lasts.

Two independently moving legs that alternate, mobilise and decompress your lower body in ways that other massage chairs simply cannot replicate.

Until now— Most chairs work around your body. The Pro Max moves with it.

✓ NZ's Only Sonic + Dual Independent Leg Chair

No other chair in New Zealand — at any price — combines 5D Sonic frequencies with independently moving dual legs. This is a category of one.

✓ Patented ROVO Dual Leg Technology

Two legs. Moving independently. Five exclusive modes that cycle, climb, stride, stretch and sync — doing what no single-leg system can.

✓ 5D Sonic Gearbox — 40mm to 170mm

Sonic waves targeting to full-body width. 78 programs. 13.5cm deep roller ejection — every layer of tension reached.

2 Year Warranty
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Sensei Inspire | Massage Chair | 4D4R AI Full-Body
Sensei Inspire | Massage Chair | 4D4R AI Full-Body
$11,380.00 $18,900.00

The No.1 All-Rounder
Your Daily Pain Relief, This Chair Fixes It All.

The Sensei Inspire has become New Zealand's word-of-mouth choice for wellness at home.

Whether it's deep muscle recovery after workouts, gentle relief from desk stress, or restorative therapy for chronic pain, this chair adapts to you.

Inspire learns your unique tension patterns and delivers master-level massage your body needs.

Real Hand-Like Pressure You’ll Think —“THIS is what a massage should feel like”

✓ 4D4R AI Massage Technology

Full-body customised massage with seamless 0.5-second transitions between 12 intensity levels, Smart Band tracking, and 4D Thermo Quattro roller precision that redefines deep tissue therapy.

✓ 13.5cm Roller Ejection Precision

Melting knots other chairs can’t. Feel the difference of rollers that extend deeper than any competitor, reaching deep muscle tension.

✓ X-Long 1.38m S+L Track

Ultra-precise movement across our longest track—every inch of your spine receives masterful attention from neck to tailbone with coverage other chairs simply can't match.

Making this NZ’s most trusted massage chair. Plus bonus hand reflexology in the armrests + calf kneading far beyond basic airbags. 

2 Year Warranty
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High-Class | Massage Chair | Gentle-Soft Comfort
High-Class | Massage Chair | Gentle-Soft Comfort
$2,780.00 $6,750.00

The Gentle One
Your Gentle Wellness Solution That Actually Works

Intense massage hurts. This doesn’t.

Most massage chairs overwhelm with aggressive pressure that makes you tense up instead of relax. The High-Class delivers gentle comfort without overwhelming force.

This isn’t a weak massage chair—it is therapeutic gentleness designed for sensitive bodies, elderly users, and anyone who finds most massage chairs too intense.

Gentle Comfort You'll Think — “A massage never too much, always just right”

✓ The First Massage Sofa with Shoulder Function

While other compact chairs skip shoulder relief entirely, this is the first massage sofa with dedicated shoulder massage technology. You get targeted tension relief that most compact chairs simply can't provide.

✓ 6 Fully Adjustable Intensity Levels

You get complete customisation control from whisper-soft to comfortably therapeutic—finding the exact pressure that feels healing without being uncomfortable.

✓ Smart Compact Design

Enjoy the perfect gentle touch in a space-saving design that functions as beautiful furniture—1180mm track coverage without the bulk.

Watch TV in your living room while relaxing in the High-Class’s gentle wellness…

1 Year Warranty
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